Some images from McDonald's restaurants in Istanbul; I take photos of the menu and customers of McD's in every city I visit outside North America, looking for contrasts and similarities. I think that culture and global marketing strategy (STP) rest in these contrasts and similarities. Please feel free to comment on this post on the blog as part of your class participation - you might give your reaction to the images, or write about a time you visited a McDonald's outside the USA: what was similar, what was different: how people behaved, who was there, what the food tasted like. If you've never been to a McD's outside the USA, then please feel free to write about what is different in these photos compared to your local McD's. We'll be studying McD's quite a bit this semester. Prof. Sredl
